Pokemon™ Black & White-themed Happy Meals arrive in participating McDonald’s® stores across North America beginning June 17, 2011, as one of the world’s most popular entertainment properties launches its Happy Meal promotion with the leading foodservice provider. Pokémon fans visiting North American McDonald’s locations June 17–July 7 can purchase a Happy Meal featuring one of eight McDonald’s exclusive Pokémon figures, including Pikachu and brand-new Pokémon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark, as well as one of twelve Pokémon Trading Card Game cards, to celebrate what has already been a blockbuster year for the franchise. The Pokémon Company International continues its McDonald’s Black & White Happy Meal promotion in major markets around the world later in 2011 and 2012.
“The Pokémon franchise is having an incredible year, and partnering with McDonald’s is definitely one of our highlights,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. “We’re excited that our fans can visit McDonald’s, purchase a Happy Meal, and enjoy something special from Pokémon.”
The Pokémon Black & White Happy Meal promotion will be supported by McDonald’s through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at McWorld.com and HappyMeal.com.